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The film's first look released on December 7, 2013.[24] The teaser was released on the same day at 10:00 AM in the Morning on the occasion of Surender Reddy's birthday in YouTube.[25] The Teaser was of 30 seconds in which Arjun runs in a Black shirt and Black Trousers with Black Goggles with the Background Music notching the word Buchodu (Bogeyman) with Ravi Kishan's eyes highlighted twice. The teaser received positive response from fans of Arjun as well as common audience.[26]Race Gurram is reportedly made with a budget of INR45 crore (US$6.9 million)[27]

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However, due to some delay, the regular shooting started from May 13, 2013 in Hyderabad.[10] After completing the first schedule in Hyderabad, the team headed to Norway for canning some important scenes including some of the songs, making it a long schedule.[11] After the completion of the shoot, the unit proceeded to Europe where 2 songs were scheduled to be canned in a period of 8 days ranging from July 1, 2013 after which the regular shoot would continue in Hyderabd.[12] However, the shooting resumed in Geneva which later continued in Milan.[13] Later on the unit returned to Hyderabad and Allu Arjun and Shruti Haasan participated in the shooting at Annapurna Studios 7 Acres.[14] There the song Ek Do Teen Char Paanch Pataka Neeku Naaku was shot under the choreography of Johnny Master.[15] After the completion of the song shoot, Allu Arjun participated in a fight scene shoot which was choreographed by noted fight masters Ram-Lakshman.[16]
Later in September, some scenes were canned on Allu Arjun and others at Golconda Fort in Hyderabad.[17] Later on some fight scenes were canned in and around Hyderabad in which the leads participated.[18] On the night of October 28, 2013 scenes between Allu Arjun and Shaam were shot at Hell pad Junction in Ramoji Film City at Hyderabad.[19] In Early November 2013, shooting continued in Ramoji Film City where some comedy scenes were shot.[20] From November 16, 2013 some action sequences were canned in which Allu Arjun participated.[21] The shooting continued in Ramoji Film City and the unit shot some more fight sequences at the out skirts of Hyderabad from November 19, 2013.[22] The shooting continued in Jadcherla where scenes on Allu Arjun, Brahmanandam and Ravi Kishan were shot.[23]

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Surender Reddy is directing this film which is produced by Nallamalupu Bujji. This would be the first film for Allu Arjun with Surender Reddy and S. Thaman. Initially Samantha was approached for female lead in it, but later Shruti Haasan was selected as the Heroine, which was confirmed by the actress in her twitter.[5] This film is said to be a complete youthful action romantic entertainer.[6] Vijay would provide the fights and thrills in the film.[3] Surender Reddy roped in Shaam after he worked with him in Kick and Oosaravelli.[7] Saloni Aswani is going to be seen in the film as the second heroine.[8] Bhojpuri Superstar Ravi Kishan was roped in as the antagonist thus marking this film his Telugu Debut.[9]

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The film was launched on 24 October 2012, the day of Vijayadasami, at Ramanaidu Studios in Hyderabad. Chiranjeevi, Allu Aravind, Nallamalupu Srinivas (Bujji), Dr. Venkateswara Rao, D. Ramanaidu, K. Raghavendra Rao, Nagababu, Ali, V. V. Vinayak, Rana Daggubati, Shyam Prasad Reddy, Vakkantham Vamsi graced the event.[2] D. Ramanaidu did the formal pooja and Chiranjeevi gave the clap. V. V. Vinayak directed the first shot while Shyam Prasad Reddy switched on the Camera. One of the producers, Dr. Venkateshwar Rao said that the Regular shoot would start in December after the Completion of Allu Arjun's Iddarammayilatho.[3] However, It was declared that the regular shooting would start from May 2, 2013 aiming a Vijaya Dasami Release.[4]
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