Marketing Allu Arjun's Race Gurram

The film's first look released on December 7, 2013.[24] The teaser was released on the same day at 10:00 AM in the Morning on the occasion of Surender Reddy's birthday in YouTube.[25] The Teaser was of 30 seconds in which Arjun runs in a Black shirt and Black Trousers with Black Goggles with the Background Music notching the word Buchodu (Bogeyman) with Ravi Kishan's eyes highlighted twice. The teaser received positive response from fans of Arjun as well as common audience.[26]Race Gurram is reportedly made with a budget of INR45 crore (US$6.9 million)[27]