Later Allu Arjun's Race Gurram Teaser - Allu Arjun Development

The film was launched on 24 October 2012, the day of Vijayadasami, at Ramanaidu Studios in Hyderabad. Chiranjeevi, Allu Aravind, Nallamalupu Srinivas (Bujji), Dr. Venkateswara Rao, D. Ramanaidu, K. Raghavendra Rao, Nagababu, Ali, V. V. Vinayak, Rana Daggubati, Shyam Prasad Reddy, Vakkantham Vamsi graced the event.[2] D. Ramanaidu did the formal pooja and Chiranjeevi gave the clap. V. V. Vinayak directed the first shot while Shyam Prasad Reddy switched on the Camera. One of the producers, Dr. Venkateshwar Rao said that the Regular shoot would start in December after the Completion of Allu Arjun's Iddarammayilatho.[3] However, It was declared that the regular shooting would start from May 2, 2013 aiming a Vijaya Dasami Release.[4]