Casting Allu Arjun's Race Gurram

Surender Reddy is directing this film which is produced by Nallamalupu Bujji. This would be the first film for Allu Arjun with Surender Reddy and S. Thaman. Initially Samantha was approached for female lead in it, but later Shruti Haasan was selected as the Heroine, which was confirmed by the actress in her twitter.[5] This film is said to be a complete youthful action romantic entertainer.[6] Vijay would provide the fights and thrills in the film.[3] Surender Reddy roped in Shaam after he worked with him in Kick and Oosaravelli.[7] Saloni Aswani is going to be seen in the film as the second heroine.[8] Bhojpuri Superstar Ravi Kishan was roped in as the antagonist thus marking this film his Telugu Debut.[9]